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- Avoid Tone-Deaf Marketing That Acts Like Political Solicitations September 13, 2024Politicians send out blast emails asking for donations without ever truly knowing anything about you. Marketers can't make the same mistake.?
- How Marketers Can Turn Google's Pause on Cookie Deprecation Into a Win September 10, 2024The work that marketing departments have done up to now won't be wasted. Here are three big areas to focus on until cookieless marketing is a reality.
- AI Paired with the IoT Means Retail Goes Real Time September 3, 2024Pairing AI with data from IoT devices, underpinned with an event-enabled approach, is changing the way retailers do retail?from the shop floor, to understanding customer experiences, to optimizing stock levels in the warehouse.
- DMARC: The Unsung Hero of Email Marketing (and How to Get It Right) August 27, 2024What is DMARC and why should marketers care? Here is everything to know about DMARC, its significance, and how to implement it effectively.
- Customer Care Teams Have Much to Gain Using Generative AI August 22, 2024Brands of all sizes are putting generative AI to work, rapidly scaling customer engagement strategies and creating more efficiencies throughout their customer service efforts.
- Cleaning Up the B2B Lead Generation Industry: A Call to Action August 20, 2024B2B marketers have had to grapple with unreliable data sources, deceptive providers, and unproductive leads. It's time for a change.
- The Biden Administration's 'Time is Money' Initiative: Bad Customer Experiences Invite Costly Regulation August 16, 2024Invest in improving customer experiences now or face costly consequences later. (Featured on SmartCustomerService.com.)
- 3 Ways to Drive Sales Performance Through Seller Resilience August 14, 2024Sales leaders can build resiliency by changing how sellers perceive their roles and everyday work.
- How to Select and Deploy GenAI Tools to Reach Your Next Customer August 13, 2024GenAI can both optimize your marketing strategies and maximize efficiency.
- Transforming Customer Engagement with Omnichannel Strategies August 8, 2024State and federal regulators may be tightening the rules on marketers, but following best practices and using new technologies will help them succeed.