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- Good Data Privacy Stewardship Is a Competitive Advantage for B2B Marketers July 17, 2026Companies that prioritize data privacy act with integrity and discipline, which carries over to other parts of the organization.
- 5 Reasons AI Is Underperforming in CX, and How to Fix It July 16, 2026While the problem is often framed as a technology issue?a limitation of models, tools, or algorithms?that diagnosis falls short of the complete picture.
- How to Be a Truly Customer-Driven Organization July 15, 2026Becoming genuinely customer-driven requires more than good intentions.
- How AI Enables Smarter Service for Manufacturers July 14, 2026Getting manufacturers on board with AI doesn't have to be a struggle. What it does require is the right foundation.
- AI Isn't Killing SaaS; the People Who Sold It Are July 1, 2026Software sales followed a simple playbook that hasn't panned out.
- Your Loyalty Program Isn?t Broken, the Experience Is June 29, 2026When customer value isn't delivered seamlessly, the impact shows up quickly in performance.
- Every Dollar of Your Business Flows Through CPQ. AI Just Made It More Valuable and Mission Critical June 24, 2026With pricing complexity rising across industries, CIOs and revenue leaders face the most consequential technology decision of the next two years, and most are underestimating it.
- Dynamic Customer Journeys Need to Outgrow Campaign Thinking June 22, 2026Customer journeys rarely unfold in an orderly fashion; they're shaped by intent, timing, behavior, friction, and feedback as they happen.
- Where Brand Loyalty Actually Gets Built June 18, 2026Habit drives more decisions than marketers think.
- The New AI Risk for Marketers: Flawlessly Bad Decisions, Beautifully Integrated June 12, 2026Agentic AI is increasingly shaping CRM automation and customer engagement. But while the technology has improved, strong outputs are often built on flawed judgment.